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Having an action plan - you might call it a Roadmap, Critical Path, New Business Plan or Marketing Plan - in place for the months and potentially years ahead is crucial for your business's success. But so too is having the flexibility and ability to...
To admit that, in life, we are all selling something to someone else is hard. But we do sell, each of us, in every communication we make. Whether the stakes be conveying a particular point in a meeting to gain a desired response or negotiating your next t
Five things design clients REALLY want (but are probably too afraid to ask)
Watch out today at 11.00 for Natasha who is on The Guardian’s panel of experts giving advice to companies on how to develop a new business pipeline. Do post comments beforehand or between 11.00 - 1pm BST - we look forward to seeing you online.
We recently asked our clients a question: "How do you make your business stand out from the crowd so that people will choose your agency?" Here are the top ten responses that we thought we'd share with you.
t has long been accepted that creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ‘creative’ b
I met Peter Preston at a business networking event recently and was extremely impressed by his down to earth presentation on developing sales teams, so asked him if he'd write a piece for us focusing on the creative industry and I'm delighted that he agre
1. Make your prime focus profit, not turnover
There are 75 million registered users on Linkedin and this spans 200 countries (according to Wikipedia) and it is widely reported to be the best if not the only professional B2B networking platform. It is such a valuable resource from many different persp
This month, we are delighted to welcome Alex Legge of The Legge Consultancy, who has kindly given us his thoughts on working with creative agencies. Alex is a master of brand management, having seen through the rebrand of financial giants such as Schroder
These are exiting times for people working in all forms of business – but particularly for us in the creative services industries. The enormous possibility of change offered by widespread broadband access to the internet and the new technologies it
There are not many amongst us who relish the challenge of getting all dressed up for a night out at a singles bar hoping to find a soul mate, only to return home blaming the organisers, the venue, the aftershave, the music and the new suit for the lack of
In an economic downturn, many agencies jump at the opportunity to submit a proposal to a potential client. It’s a chance to book some new business, and besides, who can resist the adrenaline rush that usually goes along with the prospect of an impen
The Hand attends New Agency Models conference on 18/9, read all about the highlights of what Sir Martin Sorrell thinks about the future of the creative industry. The conference aims to focus on strong business growth, achieving maximum success by challeng