business development services for the creative industry

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Take an agile approach to new business

Take an agile approach to new business

Having an action plan - you might call it a Roadmap, Critical Path, New Business Plan or Marketing Plan - in place for the months and potentially years ahead is crucial for your business's success. But so too is having the flexibility and ability to...

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6 Key new business tips

6 Key new business tips

As we approach the summer holidays, it is a good time to take stock and create some time to prepare for the months ahead. Business development should be a continuous process and using all the marketing tools available to grow your business will help you..

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Planning to win more new business soon?

Planning to win more new business soon?

Those agencies that get it right know that new business campaigns should not be short term, but need to be part of a planned, overarching strategy that is employed and measured consistently. They also know that the new business team...

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Enter the business development age...

Enter the business development age...

When we say, that person is really good on the phone, or is great face-to-face, or writes compelling propositions, what is the key ingredient - their great personality aside? It is the fact that they are a good communicator.

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Effective New Business led by The Hand

Effective New Business led by The Hand

To admit that, in life, we are all selling something to someone else is hard. But we do sell, each of us, in every communication we make. Whether the stakes be conveying a particular point in a meeting to gain a desired response or negotiating your next t

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Yo, I'll tell you what I want, what I really, really want*

Yo, I'll tell you what I want, what I really, really want*

Five things design clients REALLY want (but are probably too afraid to ask)

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Round up from The Guardian and The Hand's Q&A

Round up from The Guardian and The Hand's Q&A

Find out how to win new business - hints and tips from the Experts:

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The Guardian and The Hand: How to win new business

The Guardian and The Hand: How to win new business

Watch out today at 11.00 for Natasha who is on The Guardian’s panel of experts giving advice to companies on how to develop a new business pipeline. Do post comments beforehand or between 11.00 - 1pm BST - we look forward to seeing you online.

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Ways to Make Your Business Stand Out From the Crowd

Ways to Make Your Business Stand Out From the Crowd

We recently asked our clients a question: "How do you make your business stand out from the crowd so that people will choose your agency?" Here are the top ten responses that we thought we'd share with you.

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It's not just content, it's how it is delivered

It's not just content, it's how it is delivered

t has long been accepted that creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ‘creative’ b

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How agencies can gear up to focus on their sales pipelines

How agencies can gear up to focus on their sales pipelines

I met Peter Preston at a business networking event recently and was extremely impressed by his down to earth presentation on developing sales teams, so asked him if he'd write a piece for us focusing on the creative industry and I'm delighted that he agre

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Writing a good press release

Writing a good press release

There is lots of advice out there on how to effectively communicate with journalists, how to write that 'killer press release' and how to meet press deadlines. However, one of the golden rules that is often over-looked is just simple plain old preparation

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Hints and tips for using Linkedin as an effective new business tool

Hints and tips for using Linkedin as an effective new business tool

There are 75 million registered users on Linkedin and this spans 200 countries (according to Wikipedia) and it is widely reported to be the best if not the only professional B2B networking platform. It is such a valuable resource from many different persp

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The pitch process - agency do's and don'ts

The pitch process - agency do's and don'ts

This month, we are delighted to welcome Alex Legge of The Legge Consultancy, who has kindly given us his thoughts on working with creative agencies. Alex is a master of brand management, having seen through the rebrand of financial giants such as Schroder

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From resolutions to revolutions

From resolutions to revolutions

Let’s keep the wheels of new business enterprise turning.

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Social media in the business development process

Social media in the business development process

These are exiting times for people working in all forms of business – but particularly for us in the creative services industries. The enormous possibility of change offered by widespread broadband access to the internet and the new technologies it

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Why is business development all about relationships?

Why is business development all about relationships?

There are not many amongst us who relish the challenge of getting all dressed up for a night out at a singles bar hoping to find a soul mate, only to return home blaming the organisers, the venue, the aftershave, the music and the new suit for the lack of

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How to spot a brave leader

How to spot a brave leader

If we asked you to guess the day job of people with significant superiority in overall psychological health and physical fitness, whom would you choose?

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10 reasons why client's don't buy

10 reasons why client's don't buy

How many times have you heard the response 'you were a very close second', here are some of the reasons why you may not have won:

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why is business development so necessary?

why is business development so necessary?

We recently attended an industry event billed as revealing the secrets as to why design businesses fail to sell themselves effectively.

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Premature Proposals: 8 Things You Need to Know before You Submit One

Premature Proposals: 8 Things You Need to Know before You Submit One

In an economic downturn, many agencies jump at the opportunity to submit a proposal to a potential client. It’s a chance to book some new business, and besides, who can resist the adrenaline rush that usually goes along with the prospect of an impen

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How to be different

How to be different

“Give me a good idea of what your company can do for me in 15 minutes. Any more than that and you are wasting my time” – A design buyer

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New Agency Models conference today

New Agency Models conference today

Was very impressed by the speakers at today’s conference, a mix of advertising, digital, branding and ideas-led agencies presented their thoughts on modern agency models to suit changing client needs. I will post all the transcripts here - so watch

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The Hand attends New Agency Models conference on 18/9

The Hand attends New Agency Models conference on 18/9

The Hand attends New Agency Models conference on 18/9, read all about the highlights of what Sir Martin Sorrell thinks about the future of the creative industry. The conference aims to focus on strong business growth, achieving maximum success by challeng

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