If we asked you to guess the day job of people with significant superiority in overall psychological health and physical fitness, whom would you choose?
A: Olympic athletes
B: FTSE 100 CEOs
C: Bomb disposal operators
To be a Brave Leader is to be in control. Brave people are aware of the risks, yet take action anyway because of their strong belief in the higher purpose they are striving for.
In the world of conference calls, incessant consensus building and endless collaboration – Brave Leaders inspire their followers by putting an end to dithering and offer clear direction. They are not authoritarian in their approach; profound bravery occurs through high self-belief coupled with strong group support.
Go on Be a Brave Leader!
We all know it is tough to receive rejection when you’ve spent hours putting together a pitch and frustrating to be let down gently. The underlying reason is usually cost, a pre-existing agency relationship or in some cases it just wasn’t your day. Here are some suggestions of turning this negative response into a positive situation:
- Don’t take it personally…
- … but do take stock: was the criticism fair?
- Act on them only if they were fair
- Don’t rush to respond
- Use it as a chance to self-examine
- Change what doesn’t work
- Thank the client for helping you
- Learn from the lesson
- Move on
Tips for successful b2b marketing states that cutting spend (at the expense of client relationships) may seem sensible during a recession, but if the result is losing clients, it’s a flawed strategy. Marketing Magazine’s top 10 tips mirror what we’d suggest that all agencies do now to ensure they are best placed to win new business when the economy picks up.
- remain in constant contact with your prospective clients, share new project wins, the launch of a new service offer or introduce a new member of your team
- identify what marketing tools your clients sales teams need and suggest ways in which these can be improved; hence increasing the team’s ability to sell
- if your client is a retail giant who can open a new store within 6 weeks, tailor make your point of sale solution to delivery within 3 weeks accordingly as this will demonstrate a much greater understanding of their business
- large clients tend not to be the most profitable as they broker the best rates from you, small clients tend to eat up your resources but are not big spenders, the clients who are medium sized are the ones to focus your energy on and should be encouraged to increase their spend with you
- conduct a mini audit of your clients levels of satisfaction and make changes where necessary and share structural improvements with your clients
- use PR to reach your target audience, clients want to know what you think
- try using Google Adwords for a three month trial and track stats to your website
- create a profile on Linkedin and track down your key targets
- be generous with your time, lunch or a coffee doesn’t need to cost a fortune, it’s the thought that counts
- whilst there is some down time, use it to reflect on your proposition and team up with like-minded companies to strengthen your offer to clients