by The Hand
A creative agency without a well-planned and consistent new business strategy is like a ship without a rudder—it’s hard to stay on course, and success can feel like luck rather than design. Establishing a consistent approach is the key to growth and sustainability.
by The Hand
As the owner of a creative, marketing, or graphic design agency, you’ve probably already felt the growing pressure to embrace AI-driven tools and digital automation in your lead generation process. Sure, AI and mass emails can help you reach a wide audience quickly, but here’s the truth: relying solely on them could be hurting your business in the long run.
by The Hand
New business isn’t just about winning a new client – it’s about forming lasting partnerships that foster trust and loyalty. In the creative and marketing world, client relationships can make or break your agency. But how can you build and nurture relationships that lead to continuous growth?
by The Hand
The creative and marketing industry is growing at an exponential rate, which means the competition is fierce. New agencies are popping up every day, each promising to provide innovative solutions for their clients.
So how do you ensure your agency stands out and attracts the right clients?
by The Hand
Let’s chat new business development.
We all know it’s crucial but in many agencies, it often ends up on the back burner. And it’s not hard to see why; you’re juggling client projects, managing teams, and keeping the creative juices flowing.
But here’s the thing: without a steady pipeline of new opportunities, even the most innovative agencies can find themselves in a tough spot.
by The Hand
The idea of ‘growth’ shouldn’t just be confined to just a few senior directors within a business. It should be part of the very fabric of an agency and part of everyone’s day to day.