We provide a high level of experience in the understanding of the pressures that agencies face in devoting time to the new business process. We help agencies grow by implementing a sales strategy, which focuses on maximising the potential strength and knowledge built up from working within an existing client sector and one which introduces new opportunities.



Natasha Ellard-Shoefield


Natasha Ellard-Shoefield is Director of The Hand. She brings her training skills to the business to ensure that a high standard of business development consultancy is maintained for the benefit of our clients. She is an accredited Design Business Association’s (DBA) expert in the field of business development. Natasha works alongside agencies to help them achieve growth potential through training and the application of a new business strategy for acquisition of new clients. Her experience from working with London agencies over the past 15 years has enabled her to particularly help owner-managed agencies achieve their commercial goals.
Alex Rutstein

Alex Rutstein

Associate Consultant

With more than a decade of experience of working in-house with creative and design agencies before working consultancy side for the past 5 years, Alex Rutstein is a skilled business development and marketing professional.

Alex has an excellent understanding of multiple sectors and disciplines, and she thrives on creating opportunities for clients.

Highly motivated to achieve, Alex works closely with clients on their new business strategy, from prospecting through to new business delivery.

Carolyn Hayes

Associate Consultant

Carolyn is a skilled and experienced new business developer with over 7 years experience working purely within the role. Her background covers varied marketing disciplines including design and print, PR, marketing communications, digital, market research, packaging design, advertising and events. Her hunger and drive to create new and exciting opportunities for her clients have resulted in many significant wins. Carolyn's skills and expertise range from proposition and target area development through to implementation and execution of strategy.

Sue Stamps

Associate Consultant

Sue is a highly skilled and articulate marketeer with experience gathered from working within Architectural, Design and PR agencies in London over the past 10 years. She has worked within the FMCG sector and has an indepth knowledge of the drinks industry in particular along with a good overall understanding of how the professional services industries market themselves. She is a fantastic door opener, often using her creative skills to engage with professionals either on the phone or face to face and is afraid of no-one. She understands the importance of timing and knows how to ensure that she always gets a good result. 

Aziza Kurtha

Associate Consultant

Aziza is an intelligent and highly motivated creative communicator, and puts her skills to good use throughout the new business process. She has a good understanding of all creative industries having worked in the film production business for several years and has experience all agencies working across all media from broadcast to digital. She also has an in-depth knowledge of business in the Middle East, having lived in Dubai for three years, working with a property investment company.