It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
My contribution is…
Spend half a day prior to your Christmas party to assess the successes you’ve had through the year – your wins and traction. Devise and plan a new ‘test and learn’ campaign to drive momentum in the new year. Boost off 2019 with an approach that deeply connects with your audience(s).
We’ve said it before; new business activity is a little bit like dating. Before you commit, there’s a period of checking each other out to make sure you’re a good potential match. Too often, we approach new business interactions with a standard approach or deck.
But, what we need to do is firmly put ourselves in our clients’ shoes and make sure we think about what they need and want to know, before taking the next step.
We’ve already hit the ground running in 2023 and are having some great conversations right now with creative and digital agencies about their new business plans for the next twelve months.