Approach & Services

We specialise in helping creative agencies grow.

We‘ll support you to to build a targeted, commercially-led and achievable new business strategy focused on winning you ROI in both the short and long term.

Our approach

Each agency is different and client needs vary. So, we prefer to adopt a flexible and bespoke approach to working with you.

However, generally we start with a three-stage process:


Working alongside you to assess your business goals then developing a new business plan that is line with your business objectives


Writing a roadmap and fulfilling on these plans to create robust opportunities in the form of meetings, briefs and pitches


Collaborating closely with you to nurture these leads and develop them into new business

Our services

What we do

Our approach is to focus on engaging with a closely targeted group of prospects. This means that we establish rapport, develop relationships and uncover key challenges in order to gain qualified opportunities in the form of meetings, briefs, pitches and immediate projects. We can also train your staff across all the above areas ensuring continuity of growth.

We provide board-level strategic consultancy services and training. These include Roadmap workshops and sales, presentation and communications training programmes which lead to business development test strategy in its truest sense. The combination of these underpin and implement the business plan we’ve developed with you.

Our work is holistic, providing a considered blend of the following services:

  • Strategy and planning

  • Lead generation and new business

  • Business development plan and marketing planning

  • Attending meetings and pitching as part of the agency team

  • Business roadmap creation and communications training

We can offer all levels of consultancy support; from the initial in-depth analysis of your strengths through to how you tackle a pitch process.

Our programme of communications training, mentoring and support can help new business professionals, account management teams and agency owners all build their new business skills.

A successful outcome will mean your team are all well equipped to deal with the challenges and opportunities ahead.

Let us help your business


What our clients are saying

Working with Natasha and Alex at The Hand is a delight! They offer really tailored support and provide valuable expertise on how to approach our new business activity. Their knowledge and experience has been a huge help to us and they’ve become part of our team. With them, there’s no pushiness, no one-size fits all and no excuses. They’re all about delivering! Furthermore, they’re a joy to work with.

— Client Services Director, Top 100 Creative Agency, Bermondsey, London

Working with the team at The Hand is refreshing and just how different The Hand’s approach is to other new business outfits has surprised us – the consultancy and activity that The Hand is providing and have seen some very positive results, and just 6 months into our relationship.

— Director, Brand and Design Agency, Clerkenwell, London

We’ve been working with The Hand for just 6 months and we’ve had really positive results. A string of meetings with relevant, interested clients that are willing to share their challenges and objectives with us and have the appetite to buy. And from these meetings we have one new client on board and have submitted two further proposals. All going well we could be looking at £150K+ in the pipeline. The Hand don’t just make calls; they research and define the right contacts, build rapport, and tailor our proposition based on an understanding of their needs. So when we get to sit down face to face with a prospective client, they already know us, and we know them – so we’re pretty much ready to do business. We get a great deal from The Hand – the experience, commitment and commercial clout of a business development director, with the energy, enthusiasm and confidence of a self-driven pro who knows their game. I’m sure if we tried to do this in house we’d need to employ two people – so why bother – Natasha wins hands down.

— Joint MD, Creative Communications Agency, Winchester

The Hand are instrumental in our business development. Natasha’s sound strategic advice and experience over the past 3 years has shaped us a robust lead generation strategy that delivers results. Alex demonstrates a perfect pairing of tenacity with a friendly tone. She understands and reflects our company value and ethos when speaking with prospects, resulting in quality meetings. The business continues to grow.

— MD, Brand Design Agency, Leicester

The team at The Hand have quickly understood my business and have swiftly delivered results. Their kind and professional focus on long term and short term strategic business goals have delivered me results from the outset. They are my best kept business secret.

— Founder & Creative Director, Brand Design Consultancy, Southwark London

Working with The Hand has been a true pleasure and instrumental in helping us develop our new business activity, particularly in new territories. They are flexible in their approach and have adapted to suit our requirements, while always retaining their personal, positive and authentic manner.

— Global Brand Director, Global Strategy & Logistics Firm, London, Ireland, Scotland, Canada, USA, Hong Kong & Australia

Running a business can be a lonely task – with so many decisions to be made on a daily basis and invariably only your instinct to rely on. So for me, the most significant thing Natasha has done is reset my business in terms of both the marketplace we’re aiming to attract and how we fit in the context of the broader design business world. I’ve found the counsel invaluable. We’re midway through putting all the thought process into practice. I can’t wait to see how it turns out.

— Owner-Director, West London Design Agency