It was a real pleasure to contribute to the DBA’s end of year ‘clear thinking for 2020’.
My contribution is…
If you are new to business development activity, it is better to plan to do ‘a little and often’, than have large ‘one-off’ campaigns. Remember marathons can’t be run from scratch. Start 2020 in a sustainable way, build up your skills and knowledge and your sales pipeline will grow.
Breathe (through your mask of course)… you’ve almost made it! 2020 is almost behind us, and for many, that will come as a huge relief. It’s been really tough, but we’ve also adapted and learned a lot. And whilst we may all feel a little bruised, it’s worth taking the time to reflect on the things that 2020 has taught us and the issues it has raised, which will no doubt shape the way in which we’ll work for years to come.
If you’re in the UK creative agency scene, you know the thrill of landing a big project and the anxiety of wondering if your sales pipeline is actually going to deliver. We’ve all been there… looking at that shiny list of potential clients and wondering, is this going to convert into actual work or is it just a pipe dream?