Information is king

It’s a commonly held belief that the right data is one of the most valuable business assets. Data powers almost every aspect of our working lives today, and new business is certainly no exception.

by The Hand 8th December, 2020

Most creative agencies aren’t lucky enough to have prospective clients flocking to their website. They need to work hard to keep getting themselves in front of new potential clients, and so having access to the right data tools (and knowing how to use them) is essential, whether in-house or external. Quality data will help you to build your new business pipeline more swiftly, efficiently and effectively.

And of course, there are so many options for data procurement that now that blast through the simple data house list purchase of previous decades. There is a new dawn of insight rich, intelligence out there for those that are prepared to invest in it.

You’ll have your own data sources in play, but do make sure to cross-reference regularly against what’s available in the marketplace. For your agency to thrive, you need to look ahead at new services and tools available out there.

Here’s a list of some of the most valuable tools my team currently use:

Zoominfo (data + intelligence + human) it’s the world leading global database powered by Discover.org and uniquely includes intent data (this is state of the art tech) *Not to be confused with Zoom
Alf Insight – AC Neilsen driven (data + intelligence + human) and great for FMCG targeting in particular
The Advertist – the UK’s first independent resource for new business professionals covering 24 industries and an extensive breadth of press research
Sales Navigator

Having access to these tools isn’t enough though. Whilst they’ll help you to research and qualify, for success you’ll need to:

Hone your proposition
Personalise your approach
Create rapport and maintain follow up

If you’d like a chat about your current methodology or resources in place, as a DBA expert and new business industry leader in the creative industry, I am here to help.

Get in touch natasha@thehand.co.uk

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Body language matters. Reading and giving off the right signals in new business meetings

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by The Hand 19th July, 2023

When you’re pitching for new business it’s often too easy to put the entire focus on ‘what’ you say, rather than how you come across.

It’s really easy to forget that so much of all communication is non-verbal and that it’s the things that you don’t say that can often convey the most information. The way you present yourself in a new business meeting is so important and so it’s worth thinking about how body language can set the tone of both that meeting but also of a future relationship.

Kicking 2020 to the curb – what our clients think

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by The Hand 17th December, 2020

Breathe (through your mask of course)… you’ve almost made it! 2020 is almost behind us, and for many, that will come as a huge relief. It’s been really tough, but we’ve also adapted and learned a lot. And whilst we may all feel a little bruised, it’s worth taking the time to reflect on the things that 2020 has taught us and the issues it has raised, which will no doubt shape the way in which we’ll work for years to come.

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