Creative agency new business. A health-check.

We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?

Creative agency new business. A health-check.

If you haven’t, then answering our key health check questions could help you to diagnose whether it’s time to switch up what you’re doing on business development:

  • Do we have a compelling proposition and a really clear idea of who our ideal clients are?
  • Are our most senior stakeholders within the business involved? Is there a team approach to new business or is it just the job of one individual?
  • Are we tracking our activity effectively via a roadmap and do we have evidence of what is working really well and what hasn’t worked well in the past?
  • Are we confident in our sales approach and skills?
  • Are we on top of the process day to day? Do we have a robust process for tracking and follow up?

If you feel confident in all of your answers, then you’re probably firing on all cylinders when it comes to new business. If not, then don’t feel too nervous to reach out for help.

We’d be happy to support you to refine and perfect your approach so you can start seeing good results. Just drop us an email at natasha@thehand.fandftesting.com

 

Other News

It’s not just content, it’s how it is delivered
by Natasha Ellard-Shoefield 26th January, 2018

It has long been accepted that creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ‘creative’ by trade, whether visually or in the written word, will all see and recognise this, wherever we personally think we may be on the ‘creative’ spectrum.

So, why is it that within the creative agency world, there is little similar reflection about deploying business techniques and processes?

SAY
HELLO