Getting back to basics…how to talk to strangers

We’ve said it before and we’ll keep saying it….new business is all about relationships.

 

Getting back to basics…how to talk to strangers

But is today’s technology actually preventing us from developing meaningful relationships – both in business and in life more generally?

Have some of us forgotten the art of good conversation and where to start with someone new? Are you seeing more agency staff lacking confidence in how they go about this?

We’ve observed a lot of this and are seeing a growing trend of people over-estimating the power of persuasion via text based communications whilst vastly under-estimating the power of their persuasion via face-to-face communication.

If this resonates with you then have a listen to this podcast.

Our MD Natasha Ellard-Shoefield chats to Keith Smith from The Advertist and Peter Meikle Partner and Head of News & Media Relations EMEA, at PR agency FleishmanHillard UK about why we might be losing the art of human conversation and relationship-building.

 

 

 

Other News

Closing the gap on gender
by The Hand 8th March, 2021

I was recently chatting to a few colleagues at the Design Business Association (DBA) and the conversation turned to gender equality. As the owner and founder of an all-female business, they asked me to share my thoughts in an article they published yesterday. 

COVID-19 has turned everything upside down. It’s revolutionised the way in which we work; possibly forever. And it’s presenting some really exciting ways in which the design sector can address ingrained and outdated practices. In a week where we have both International Women’s Day and a return to school for pupils, what a timely moment to look at ways in which changes to our workplace practices could benefit working parents, and in fact, us all.

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