Getting back to basics…how to talk to strangers

We’ve said it before and we’ll keep saying it….new business is all about relationships.

 

Getting back to basics…how to talk to strangers
by The Hand 17th January, 2024

But is today’s technology actually preventing us from developing meaningful relationships – both in business and in life more generally?

Have some of us forgotten the art of good conversation and where to start with someone new? Are you seeing more agency staff lacking confidence in how they go about this?

We’ve observed a lot of this and are seeing a growing trend of people over-estimating the power of persuasion via text based communications whilst vastly under-estimating the power of their persuasion via face-to-face communication.

If this resonates with you then have a listen to this podcast.

Our MD Natasha Ellard-Shoefield chats to Keith Smith from The Advertist and Peter Meikle Partner and Head of News & Media Relations EMEA, at PR agency FleishmanHillard UK about why we might be losing the art of human conversation and relationship-building.

 

 

 

Other News

It’s not just content, it’s how it is delivered

It’s not just content, it’s how it is delivered

VIEW
by Natasha Ellard-Shoefield 26th January, 2018

It has long been accepted that creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ‘creative’ by trade, whether visually or in the written word, will all see and recognise this, wherever we personally think we may be on the ‘creative’ spectrum.

So, why is it that within the creative agency world, there is little similar reflection about deploying business techniques and processes?

SAY
HELLO