Getting back to basics…how to talk to strangers

We’ve said it before and we’ll keep saying it….new business is all about relationships.

 

Getting back to basics…how to talk to strangers
by The Hand 17th January, 2024

But is today’s technology actually preventing us from developing meaningful relationships – both in business and in life more generally?

Have some of us forgotten the art of good conversation and where to start with someone new? Are you seeing more agency staff lacking confidence in how they go about this?

We’ve observed a lot of this and are seeing a growing trend of people over-estimating the power of persuasion via text based communications whilst vastly under-estimating the power of their persuasion via face-to-face communication.

If this resonates with you then have a listen to this podcast.

Our MD Natasha Ellard-Shoefield chats to Keith Smith from The Advertist and Peter Meikle Partner and Head of News & Media Relations EMEA, at PR agency FleishmanHillard UK about why we might be losing the art of human conversation and relationship-building.

 

 

 

Other News

How Healthy Is Your Agency’s Sales Pipeline—And Will It Really Convert?

How Healthy Is Your Agency’s Sales Pipeline—And Will It Really Convert?

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by The Hand 15th October, 2024

If you’re in the UK creative agency scene, you know the thrill of landing a big project and the anxiety of wondering if your sales pipeline is actually going to deliver. We’ve all been there… looking at that shiny list of potential clients and wondering, is this going to convert into actual work or is it just a pipe dream?

Six key new business tips

Six key new business tips

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by Natasha Ellard-Shoefield 20th July, 2018

It’s summer holiday season, it is a good time to take stock and create some time to prepare for the months ahead. Business development should be a continuous process and using all the marketing tools available to grow your business will help you succeed where others fail. Use the next few weeks wisely and plan for a healthy future.

Here are some top tips on gearing up your business for an effective new business programme. Previously written for DBA members, we are sharing these insights with you today. We hope that you enjoy reading this article, as always any feedback is welcome.

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