Getting back to basics…how to talk to strangers

We’ve said it before and we’ll keep saying it….new business is all about relationships.

by The Hand 17th January, 2024

But is today’s technology actually preventing us from developing meaningful relationships – both in business and in life more generally?

Have some of us forgotten the art of good conversation and where to start with someone new? Are you seeing more agency staff lacking confidence in how they go about this?

We’ve observed a lot of this and are seeing a growing trend of people over-estimating the power of persuasion via text based communications whilst vastly under-estimating the power of their persuasion via face-to-face communication.

If this resonates with you then have a listen to this podcast.

Our MD Natasha Ellard-Shoefield chats to Keith Smith from The Advertist and Peter Meikle Partner and Head of News & Media Relations EMEA, at PR agency FleishmanHillard UK about why we might be losing the art of human conversation and relationship-building.

Other News

Is It Time for a Change? When to Rethink Your Relationship with Your New Business Agency

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by The Hand 26th November, 2024

We all know how challenging it can be to constantly juggle client work while also trying to grow your agency. That’s why so many agencies rely on external new business support to help keep their pipeline full. But what happens when the magic starts to fade? How do you know when it’s time to make a change?

That Crucial Human Touch in B2B Sales

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by The Hand 18th August, 2023

In the complex arena of B2B sales and marketing, personalisation is the absolute cornerstone of successful engagement. The development of AI has undoubtedly reshaped how businesses approach marketing and sales, offering unprecedented efficiency in certain tasks. However, it’s vital to debunk the notion of AI being able to achieve successful personalisation and connection all on its own. It can’t.

Whilst AI can expedite processes, it fundamentally lacks the depth of human understanding of language nuances and emotion. Let’s delve a bit more into the symbiotic relationship between human expertise in personalisation and AI efficiency as a tool in the complex B2B world. Because whilst it’s clear it can make the process more efficient, what I see no evidence for is how AI can replace the human touch. I just don’t believe it can right now.

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