Dissecting the new business issues of the day-new podcast series!

Securing new business often comes down to how effectively you pitch your agency. Whether it’s a formal presentation, a casual conversation, or a written proposal, how you present your agency can make the difference between winning and losing a client. So how can your agency make sure its pitch hits the mark?

We’ve said it before; new business activity is a little bit like dating. Before you commit, there’s a period of checking each other out to make sure you’re a good potential match. Too often, we approach new business interactions with a standard approach or deck.

But, what we need to do is firmly put ourselves in our clients’ shoes and make sure we think about what they need and want to know, before taking the next step.