What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
One question we get asked almost daily by creative agency owners is whether to employ someone internally to do new business or whether they should work with a new business agency. Although it’s a tricky one for us to answer, given what we do, it is an interesting area to explore.
It’s a commonly held belief that the right data is one of the most valuable business assets. Data powers almost every aspect of our working lives today, and new business is certainly no exception.