What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
If I had a pound for every time someone mentioned the idea of ‘automated marketing’ and ‘en-mass’ emailing to drive new business leads for their agency, I’d be a multimillionaire…
We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?