What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
If you’re running a creative, marketing or digital agency in the UK, you already know how tough the competition is. The market can feel quite saturated, and standing out takes more than just a flashy website or a killer portfolio.
It takes a solid pipeline of opportunities and even more importantly, the right leads
But what does ‘the right lead’ even mean?
Let’s break down what lead generation should really be doing for your agency and why qualifying those leads is more important than ever.
Breathe (through your mask of course)… you’ve almost made it! 2020 is almost behind us, and for many, that will come as a huge relief. It’s been really tough, but we’ve also adapted and learned a lot. And whilst we may all feel a little bruised, it’s worth taking the time to reflect on the things that 2020 has taught us and the issues it has raised, which will no doubt shape the way in which we’ll work for years to come.