How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!
Securing new business often comes down to how effectively you pitch your agency. Whether it’s a formal presentation, a casual conversation, or a written proposal, how you present your agency can make the difference between winning and losing a client. So how can your agency make sure its pitch hits the mark?