Why Your Creative Agency Needs a Consistent New Business Strategy
by The Hand
A creative agency without a well-planned and consistent new business strategy is like a ship without a rudder—it’s hard to stay on course, and success can feel like luck rather than design. Establishing a consistent approach is the key to growth and sustainability.
The Risks of Reactive Business Development
Many agencies wait until they really need new business to start pursuing it, which results in periods of feast or famine. This reactive approach is risky because it means you’re scrambling to find clients when your pipeline runs dry.
A more reliable approach is to maintain a consistent business development strategy that keeps your pipeline full even during busy periods. At The Hand, we help agencies create and maintain consistent new business strategies that lead to steady growth. By implementing ongoing outreach, lead generation, and nurturing tactics, we ensure that your agency never falls into the trap of relying on just one or two big clients.
Creating a Roadmap for Success
A new business strategy needs to be actionable, measurable, and realistic. Setting clear goals and having a step-by-step roadmap in place ensures that every action you take brings you closer to your business development goals.
We work with agencies to create tailored new business roadmaps that outline exactly how to target the right clients, how to engage them, and how to convert them into long-term partners.
The Importance of Diversifying Your Outreach
Your strategy should include a mix of outreach methods, such as networking, cold calls, content marketing, email campaigns, and social media engagement. This diversified approach increases your chances of reaching the right audience in different ways.
At The Hand, we’re all about helping you create an integrated new business development plan that incorporates multiple outreach methods, allowing you to cast a wider net and increase your reach across various channels.
In conclusion, a consistent new business strategy is essential for any creative agency looking to thrive in a competitive market. By taking a proactive, diversified approach to business development, agencies can ensure a steady flow of new clients, avoiding the rollercoaster of reactive tactics. At The Hand, we’re dedicated to helping agencies craft personalised strategies that keep growth on track and pipelines full.
With the right roadmap in place, your agency can build lasting relationships, foster continuous success, and stay ahead of the curve.