The Hand Talks

Let’s chat new business development.

We all know it’s crucial but in many agencies, it often ends up on the back burner. And it’s not hard to see why; you’re juggling client projects, managing teams, and keeping the creative juices flowing.

But here’s the thing: without a steady pipeline of new opportunities, even the most innovative agencies can find themselves in a tough spot.

The idea of ‘growth’ shouldn’t just be confined to just a few senior directors within a business. It should be part of the very fabric of an agency and part of everyone’s day to day.

We all know how challenging it can be to constantly juggle client work while also trying to grow your agency. That’s why so many agencies rely on external new business support to help keep their pipeline full. But what happens when the magic starts to fade? How do you know when it’s time to make a change?

In the fast-paced world of creative agencies, where every pitch is a potential game-changer, the role of quality data in prospecting can’t be overstated. For agencies striving to stay ahead of the curve, harnessing the power of good data can mean the difference between a successful client acquisition and a missed opportunity.

If you’re running a creative, marketing or digital agency in the UK, you already know how tough the competition is. The market can feel quite saturated, and standing out takes more than just a flashy website or a killer portfolio.

It takes a solid pipeline of opportunities and even more importantly, the right leads

But what does ‘the right lead’ even mean?

Let’s break down what lead generation should really be doing for your agency and why qualifying those leads is more important than ever.