Lead Generation from The Hand
The Hand is a specialist new business development agency providing lead generation, business development services, marketing and PR services to creative, design and marketing communication agencies who require a dedicated resource on a regular basis.
The Hand works with expert consultants, who have each had in-house new business experience and work hands-on with clients to implement strategies for winning business from new clients. The Hand's client base covers all creative disciplines - from advertising, branding and digital through to retail interior design, sales promotion, production, graphic design and packaging.
We work in collaboration with our clients, to ensure that we are a visible part of their team. This enables us not only to fully absorb the agency culture but also to build stronger relationships and provide a more bespoke service. We become a strategic new business partner to advise on all aspects of the business development process. We work at all levels of intensity from the creation and execution of a new business strategy, to creating a marketing and PR toolkit, proposal writing, pitching as part of an agency team, and prospecting. We use an integrated approach, which involves the telephone, email, face to face networking at events and social media resources… but we do not 'cold call'. We warm call. A cold call is what it sounds like, 'cold'.
Our approach is to focus on engaging with a very targeted group of prospects. This means that we establish rapport, develop relationships and uncover key challenges in order to gain qualified opportunities in the form of meetings, briefs, pitches and immediate projects.
We also train across all the above areas.
our clients say
As a small design consultancy with big ambitions, we need a business development team who understands our business and can truly become an integrated part of our team. Catherine has achieved this on all levels and is helping to drive our business forward
Ricky Sampson, SampsonMay
Rachel quickly understands essential details about our complicated and fast moving industry that I feel has made a real difference to our business development strategy. She has been instrumental in our pitch success for many high profile and cutting edge digital campaigns
Jim McCall, The Unit
Natasha is passionate and hungry - she is an invaluable member of the K4 team, always enthusiastic and ever relentless in her determination to win us new clients and open new business opportunities
Hannah Kallaway, K4 Creative
Working with The Hand has been a revelation. Their extremely professional attitude and gritty determination has been very impressive and opened doors that we never even knew were there. Catherine totally understands our agency and is sensitive to how we function, without imposing a 'salesy' attitude.
Nat Hunter, Airside
Creative businesses are very individual and 'personality-led' with benefits that are not always easy to explain. Rebecca was able to understand and communicate our particular culture and I was impressed by how flexible and capable she was at dealing with all different facets of marketing. Our financial investment in The Hand has proved worthwhile for us and has meant that marketing takes a front, not a back seat.
Julien Lesage, Brett-Lesage
Professional, thoughtful and pro-active are words I would describe the service we get from The Hand. Thoroughly involved from the selection of prospects through to the final pitch, Natasha has shown a dedication and commitment that has achieved significant results for my company.
Phillip Cuff, Think Creative