The Hand Talks

The Hand meets The Advertist podcast: listen here

24.06.2020 by Natasha Ellard-Shoefield

The Advertist is the UK’s first independent resource for new business professionals. Managing Director of The Advertist Keith Smith kindly invited me to engage in a podcast to gain my thoughts on common beliefs around new business/sales.

Read post

Enter the business development age…

30.08.2018 by Natasha Ellard-Shoefield

When we say, that person is really good on the phone, or is great face-to-face, or writes compelling propositions, what is the key ingredient – their great personality aside? It is the fact that they are a good communicator.

So, when you are thinking about how to approach selling your agency’s creative services and technical skills, what will be key to being armed with the right tools to do this? Stretching your communications skills, improving them, developing them, just like you would limber up before running a race.

Read post

Six key new business tips

20.07.2018 by Natasha Ellard-Shoefield

It’s summer holiday season, it is a good time to take stock and create some time to prepare for the months ahead. Business development should be a continuous process and using all the marketing tools available to grow your business will help you succeed where others fail. Use the next few weeks wisely and plan for a healthy future.

Here are some top tips on gearing up your business for an effective new business programme. Previously written for DBA members, we are sharing these insights with you today. We hope that you enjoy reading this article, as always any feedback is welcome.

Read post

Take an agile approach to new business

16.06.2018 by Natasha Ellard-Shoefield

Having an action plan — you might call it a Roadmap, Critical Path, New Business Plan or Marketing Plan — in place for the months and potentially years ahead is crucial for your business’s success. But so too is having the flexibility and ability to change it, if and when necessary.

Read post