by The Hand
I was chatting recently with Keith Smith at The Advertist about the impact of and perception of AI – we all know what a hot topic it is! It got me thinking a lot about AI’s positives and limitations in the context of both agency life and in business development…
by The Hand
Staying focused on the growth of your agency will be vital this year. When you’re busy ‘working in the business’ and on client work, it can be tricky to find the time to focus on ‘working on the business’. So what’s the secret to ensuring that growth is always on the agenda?
by The Hand
It’s easy to walk away from a new business meeting thinking it went well. But how often do you consider whether you ‘closed’ as well as you could have done?
by The Hand
Spring is in the air and so whilst you might be thinking about giving your home a good old spring clean, then why not do the same for your business?
by The Hand
If I had a pound for every time someone mentioned the idea of ‘automated marketing’ and ‘en-mass’ emailing to drive new business leads for their agency, I’d be a multimillionaire…
by The Hand
Sometimes we’re so busy with trying to attract new clients that we overlook the warmest route to new business: through our existing clients.