The Hand Talks

How agencies can gear up to focus on their sales pipelines

by Natasha Ellard-Shoefield

I met Peter Preston at a business networking event recently and was extremely impressed by his down to earth presentation on developing sales teams, so asked him if he’d write a piece for us focusing on the creative industry and I’m delighted that he agreed to do so.

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Writing a good press release

by Natasha Ellard-Shoefield

There is lots of advice out there on how to effectively communicate with journalists, how to write that ‘killer press release’ and how to meet press deadlines.

However, one of the golden rules that is often over-looked is just simple plain old preparation.

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