by The Hand
We’ve said it before; new business activity is a little bit like dating. Before you commit, there’s a period of checking each other out to make sure you’re a good potential match. Too often, we approach new business interactions with a standard approach or deck.
But, what we need to do is firmly put ourselves in our clients’ shoes and make sure we think about what they need and want to know, before taking the next step.
by The Hand
We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?
by The Hand
This week marks Mental Health Awareness week and gives us an important opportunity to sit back and reflect on how we can all do more to improve our own mental health and support others.
by The Hand
In today’s world convenience is everything, which has given rise to the ‘one stop shop’ idea. The world of the creative and digital agency has been no different, with more and more agencies turning their hands to a host of different skills in the pursuit of meeting their clients’ needs.
by The Hand
The last two years have forced us all to question absolutely everything: what we do, how we do it, how we run our businesses and what we want life to be like in the future.
by The Hand
So, you’ve decided you want to take on a new business role in a creative agency? Maybe you’re a company director who’s decided to take business development into your remit? Or perhaps you’re an account manager who wants to take more of an active role in new business activity. So, if you’ve never done it before, where exactly do you start?