The Hand Talks

Body language matters. Reading and giving off the right signals in new business meetings

by The Hand

When you’re pitching for new business it’s often too easy to put the entire focus on ‘what’ you say, rather than how you come across.

It’s really easy to forget that so much of all communication is non-verbal and that it’s the things that you don’t say that can often convey the most information. The way you present yourself in a new business meeting is so important and so it’s worth thinking about how body language can set the tone of both that meeting but also of a future relationship.

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Creative businesses and AI

by The Hand

I was chatting recently with Keith Smith at The Advertist about the impact of and perception of AI – we all know what a hot topic it is!  It got me thinking a lot about AI’s positives and limitations in the context of both agency life and in business development…

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Growth: it’s everyone’s business

by The Hand

Staying focused on the growth of your agency will be vital this year. When you’re busy ‘working in the business’ and on client work, it can be tricky to find the time to focus on ‘working on the business’. So what’s the secret to ensuring that growth is always on the agenda?

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The danger of mass cold emails

by The Hand

If I had a pound for every time someone mentioned the idea of ‘automated marketing’ and ‘en-mass’ emailing to drive new business leads for their agency, I’d be a multimillionaire…

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